How Pink Ribbons Became A Symbol Of Breast Cancer Awareness MonthOctober 1, 2018 5:25 pm On this, the first day of October, you’ll likely be seeing many shades of pink in honor of Breast Cancer Awareness Month. In fact, here at Stony Creek Urgent Care our staff will be wearing pink scrubs throughout the month to show our support.
Did you ever wonder how pink and specifically pink ribbons became the symbolic color of the Breast Cancer Awareness movement?
It all started in 1991 when a breast cancer survivor by the name of Charlotte Haley began sending out peach colored ribbons to raise awareness of the terrible disease and the limited federal funding that was being allocated to battle it. These ribbons picked up on a trend that had started when yellow ribbons had been used to show support for troops and red ribbons which had become a symbol of the AIDS movement.
At roughly the same time, the Susan G. Komen Foundation had been handing out pink visors to folks who were participating in their Race For A Cure events. This pink color was then picked up by Self Magazine who ran their inaugural Breast Cancer Awareness Month issue in 1991. The magazine teamed up with Estee Lauder to hand out over 1 million pink ribbons in the first year alone and a symbol was born. The publishers of the magazine did reach out to Ms. Haley who decided not to participate in their efforts because of the commercial viability of the magazine.
The color pink, which is a very specific shade called “150 Pink” was decided on for it’s symbolizing of calming, playfulness, quieting, and life affirming characteristics.
To this day hundreds of millions of pink ribbons are being worn across the country to show support for the heroic work of those fighting for a cure.
As your local New Haven county urgent care center, we are proud to support the efforts of Breast Cancer Awareness Month.